1. What are cookies?
Cookies are small text files placed on your device (computer, smartphone or tablet) when you visit a website. They are widely used to make websites work, or to work more efficiently, and to provide information to website owners.
How cookies work
When you visit DeceptionDetection.co.uk, we may place cookies on your device that contain information about your browsing session. These help us:
- Remember your preferences and settings
- Understand how you use our website
- Improve your booking experience
- Provide relevant content and services
- Analyse site traffic and performance
Important note
Cookies cannot harm your device or files. They are simply text files that store small amounts of data to enhance your browsing experience.
2. How we use cookies
DeceptionDetection.co.uk uses cookies for several specific purposes:
Essential website functions
- Session management: maintaining your booking state and preferences during your visit
- Security: protecting against cross-site request forgery and other threats
- Payment processing: Stripe-issued cookies required to complete payment securely
- Consent storage: remembering your cookie choices so we do not re-ask on every page
Performance and analytics
- Google Analytics 4: understanding visitor behaviour and site performance, anonymised
- Microsoft Clarity: session recordings and heatmaps with all form values masked, so we can improve the booking experience
- Error tracking: identifying and fixing technical issues
Marketing and personalisation
- Google Ads conversion tracking: measuring effectiveness of advertising
- Remarketing: reaching previous visitors with relevant offers
3. Types of cookies we use
We group cookies into four categories. You control the optional three from the cookie banner or the "Cookie settings" link in the footer.
| Category |
Purpose |
Duration |
Consent required |
| Strictly necessary |
Site functionality, security, payment processing, your cookie choice |
Session / up to 1 year |
No (essential) |
| Functional |
Remember UI preferences and form progress within a booking |
Up to 1 year |
Yes |
| Analytics & session recording |
GA4 traffic stats and Microsoft Clarity replays with masked inputs |
Up to 2 years |
Yes |
| Advertising |
Google Ads conversion tracking and remarketing audience signals |
Up to 2 years |
Yes |
Specific cookies we set or allow
- dd_cookie_consent_v1: your stored cookie preferences (strictly necessary)
- __stripe_mid, __stripe_sid: Stripe fraud prevention during payment (strictly necessary)
- _ga, _ga_*: Google Analytics 4 (analytics)
- _clck, _clsk: Microsoft Clarity session and click tracking (analytics)
- _gcl_*, NID: Google Ads conversion and personalisation (advertising)
4. Third-party cookies
We work with trusted third-party services that may set cookies on your device when you visit our site:
Google services
- Google Analytics 4: traffic and behaviour analysis
- Google Ads: advertising conversion and remarketing
- reCAPTCHA: spam and bot protection on forms
Microsoft services
- Microsoft Clarity: session replays and heatmaps with form values masked at source
Payment and security
- Stripe: secure card payment processing
- Cloudflare: security, bot mitigation and performance
Third-party privacy policies
Each third party has its own privacy policy. We encourage you to review their policies directly to understand how they handle your data.
5. Cookie settings
You can change your cookie choices at any time. We do not set any optional cookies until you give consent through the banner.
Open cookie preferences
This opens the preferences panel where you can switch categories on or off and save your choice. Strictly necessary cookies cannot be disabled because the site cannot function without them.
6. Your rights under UK GDPR
Under the UK General Data Protection Regulation and the Data Protection Act 2018, you have the following rights regarding cookies and your personal data:
Right to information
To know which cookies we use, why, and how long they are stored on your device.
Right to consent
To give or withdraw consent for non-essential cookies at any time.
Right to access
To request information about what personal data we collect through cookies and how we use it.
Right to rectification
To request that we correct any inaccurate personal data we hold about you.
Right to erasure
To request that we delete your personal data in certain circumstances.
Right to portability
To request your personal data in a portable, machine-readable format.
Right to object
To object to our processing of your personal data for marketing purposes.
7. GDPR compliance
We are committed to complying with UK GDPR and the Data Protection Act 2018. Our cookie practices are designed to:
Lawful basis for processing
- Legitimate interest: strictly necessary cookies for site and payment functionality
- Consent: all non-essential cookies, including analytics, session recording and advertising
Data minimisation
We only collect and process data that is necessary for the specified purpose. Microsoft Clarity is configured to mask all form input values at source.
Transparency
We provide clear information about our cookie usage and obtain explicit, opt-in consent where required.
Data security
We implement appropriate technical and organisational measures to protect your personal data.
International transfers
Where we transfer personal data outside the UK or EEA, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.
8. Managing cookies in your browser
You can also manage cookies directly in your browser settings:
Google Chrome
- Click the menu icon (three dots) in the top right
- Select "Settings"
- Click "Privacy and security"
- Select "Cookies and other site data"
- Choose your preferred settings
Mozilla Firefox
- Click the menu icon (three lines) in the top right
- Select "Settings"
- Click "Privacy & Security"
- Under "Cookies and Site Data", adjust your settings
Safari
- Click "Safari" in the menu bar
- Select "Settings" (or "Preferences")
- Click the "Privacy" tab
- Choose your cookie settings
Microsoft Edge
- Click the menu icon (three dots) in the top right
- Select "Settings"
- Click "Cookies and site permissions"
- Select "Cookies and site data" and adjust
Important note
Blocking all cookies may affect your ability to use certain features of our site, including booking and payment. Strictly necessary cookies are required for the site to function.
9. Data retention
We retain cookie data for different periods depending on type and purpose:
Retention periods
- Session cookies: deleted when you close your browser
- Strictly necessary cookies: up to 1 year
- Functional cookies: up to 1 year
- Analytics & session recording cookies: up to 2 years
- Advertising cookies: up to 2 years
Deletion process
Cookies are automatically deleted when they expire. You can also delete them manually through your browser, or by clicking "Reject all" in the cookie preferences panel.
10. Policy updates
We may update this Cookie Policy from time to time to reflect changes in our practices, technology or legal requirements.
Notification of changes
We will notify you of significant changes by:
- Posting a notice on our website
- Re-prompting for consent through the cookie banner where required
- Updating the "Last updated" date at the top of this policy
Your continued use
By continuing to use our site after any changes to this policy, you agree to the updated terms.
11. Contact us
If you have any questions about our cookie policy or data protection practices, please get in touch:
Data Protection contact
- Email: info@deceptiondetection.co.uk
- Phone: +44 161 524 5513
- Operator: DadLink Technologies Limited (Company No. 14396553), Handforth, Macclesfield, Cheshire, United Kingdom
Complaints
If you are not satisfied with our response to your data protection concerns, you can lodge a complaint with the Information Commissioner's Office (ICO):
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